Music can tell stories that change lives and impact the world, so music was my outlet for doing that. “I think I chose music as a career because of being around it ever since I was little. Rowland just turned 23 but she has known since she was four years old that she wanted to be a singer. I enjoy writing the slower songs, so this was a fast song and I thought the sound and feel of the it was perfect to release now.” I’m a sucker for the ballads, they are my favorite.
Plus, lately I’ve been singing slow songs. “I wanted the song to be a single because of how different it is,” she explains. Rowland says she really loves to write a ballad so when this up-tempo song came along she was happy to have it in her repertoire to release as a single. The opening of the video is a perfect set up for the song, from the retro 45 record player, the funky lamps and the lava lamp to the singer’s white disco boots and daisy-themed mini dress. That was a blessing, we just had to get a few props here and there and it all came together.” We rented a cottage in Alabama that was decorated in a 70’s theme. We set it the era of the 70s and it all came together. “Sometimes the idea for the music video doesn’t come right away, but we came up with this one the day we wrote the song. Rowland and Cameron also worked together on the idea for the video.
We carried the disco sound into the video.” You don’t hear this in country music today, so we came up with the phrase love away the lonely, about the singer wanting to love away the lonely for this guy, wanting to help him fix his broken heart. “We were just playing with different sounds on the computer, trying to get the vibe of the writing session, and we found this disco line that we thought was cool. “We came into the session open minded about what we wanted to write,” Rowland recalls the day she and Britton Cameron wrote the song. The fun melody belies the more serious lyrics as Rowland suggests that she can be the one to “love away the lonely” for the guy who just had his heart broken. Ava Rowland wasn’t even born in the 1970’s, yet she takes on a country disco sound for her new single and video, “Love Away The Lonely” that releases today.